A software builder’s workspace with a laptop and basketball

Mike Nichols / Custom Digital Solutions

Turn Your Operational Challenges into Working Software.

We build focused, secure digital applications for sport, not-for-profit, and business organisations — delivered in days, not months.

Delivered in days, not months100% code ownershipZero technical experience needed

01 / The work behind the builds

Different disciplines. One practical mindset.

The best starting point is a problem you have actually lived.

01

Rapid Custom Application Development

Taking manual spreadsheets, disconnected documents and repetitive admin and turning them into clean, reliable web apps.

02

Operational & Leadership Insight

Years of running sports organisations and community programmes mean I start with the human problem, not code for the sake of it.

03

Battle-Tested in the Real World

Every tool is built for daily use — from statutory financial filings for CICs to live decision support in high-pressure sports environments.

04

Collaborative, Direct Problem-Solving

You work directly with the builder who understands your problem. No account managers, no jargon and no endless specification meetings.

02 / Apps & builds

Real problems. Working tools.

Independent applications and focused prototypes, shaped by sport, leadership and everyday work.

ACE Coach App home screen

Coaching & mentoring

ACE Coach App

A digital coaching and mentoring platform. Practical support for parent-coaches and grassroots leaders navigating the human side of sport.

Explore ACE Coach App

Finance for CICs · Live

CIC Filing Pack Builder

Turns a year of bank transactions into ready-to-post filing packs for Companies House, the CIC Regulator and HMRC — in plain English. Free to build, £69 one-off when you file.

Explore CIC Filing Pack

Basketball & sideline ops · Testing phase

CourtKey

Create your own attributes, add your squad and allocate attributes to each player. Then pick the five you want on court based on what really matters. For coaches who deserve to win.

Test CourtKey (Beta)

Leadership & decisions

XEdge Advisor

Decision support for sports leadership. A digital space to work through challenges, consider different perspectives and clarify the next step.

Explore XEdge Advisor

Novelty & creative build

DoNotAbduct

The official planetary exemption registry. A tongue-in-cheek digital product issuing commemorative clearance codes, lock-screen passes and printable certificates declining extraterrestrial abductions.

Explore DoNotAbduct

Specialised utility apps

Custom Builds & Prototypes

Focused utility applications for specific operational needs. Explore an app concept, simplify a recurring task or test a new way of working.

Discuss a custom build

Inside the ACE Coach App

From a difficult moment to a clearer response.

What’s happening, a reset, what to do next and what to say. A real example of turning a lived coaching challenge into useful digital support.

ACE Coach App response with context, reset, next steps and suggested wording

Now live · CIC Filing Pack Builder

Your CIC’s annual accounts, without the accountant’s bill.

Built to solve my own problem as a volunteer director of Bury Basketball Alliance CIC, now open to every small CIC. Eight plain-English steps turn a year of bank transactions into ready-to-post packs for Companies House, the CIC Regulator and HMRC.

One-off, per annual filing
£69 — free to build
Bank CSV to final pack
Under 30 minutes
Includes
FRS 105 accounts, CIC 34 & CT600 helper

Transparency & Trust

Frequently Asked Questions

Everything you need to know about security, app deployment, code ownership, and how we work together.

Showing 6 of 6 questions

Have a unique question or custom app concept?

Send a short note describing the friction you want to remove and I'll reply with how I'd approach it.

Book a Conversation

04 / Build something useful

A real challenge is a good place to start.

Have a specific operational challenge or app concept? Let's build a solution.

mike@xedgeperformance.co

Direct to Mike. A personal reply within 48 hours.